Managed Amazon DSP, and which service model fits your spend.

The Problem

Before you ask what Amazon DSP costs, you have to decide which of three service models you're buying. Amazon's own managed service, where Amazon's team runs the campaigns. An agency that holds its own DSP seat and runs them for you. Or self-serve, where you take the seat and run it in-house. The ad product barely changes between them. Access and who does the work change completely. Amazon's managed service is quoted at around $50,000 a month in spend and varies by country, and that figure is the reason most mid-market brands assume DSP is closed to them. It isn't: trade coverage of Amazon's unBoxed event in November 2025 reported the self-serve floor was dropped, and Amazon publishes no self-serve minimum today. So self-serve access is no longer gated on budget. It's gated on whether you have somebody in-house who can actually run programmatic. We're the middle door. We hold the seat, start at $3,000 a month in ad spend, and bill management at 8% of that spend. Below roughly $10,000 a month you'll get impressions but not enough signal to optimize against week by week, and we'd rather tell you that before you sign than after.

What You Get

Frequently Asked Questions