BRAND SUCCESS STORY

New Launch Case Study Mens Apparel

The Problem

A Premium yet affordable mens apparel company (D2C) was looking to expand their reach. With no Amazon presence, it was clear this was the next step for the brand.

They were struggling to feel confident in launching their products onto a new platform knowing the technicalities and unique selling structure associated with Amazon.

BRAND GOALS

  • CONFIDENTLY LAUNCH ON AMAZON
  • EXPAND REACH
  • RESEARCH THE UNTAPPED MARKET OF AMAZON

OUR STRATEGY

  • Built proper listings for conversion
  • Focused effort on gathering and soliciting reviews
  • Own branded traffic 
  • Conquest competitor and unbranded search terms

THE RESULTS

  • $0 to $1,101,073 in sales In the first 40 days from launch
  • 21.7% ACOS
  • #1 New Release award in the men’s t shirt category

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