BRAND SUCCESS STORY

New Launch $0 to $1.1 Million In 40 Days

THE PROBLEM

A premium yet affordable mens apparel company (DTC) were looking to expand their reach. With no Amazon presence, it was clear this was the next step for the brand.

They were struggling to feel confident in launching their products onto a new platform knowing the technicalities and unique selling structure associated with Amazon.

OUR STRATEGY

  • Skale ensured proper listing structure and optimization that could then be married to a dominant PPC strategy.
  • After extensive keyword research, we isolated product groups and matched current customer search terms with PPC targets to attack on an individual campaign level.
  • Built proper listings for conversion
  • Focused effort on gathering and soliciting reviews
  • Own branded traffic
  • Conquest competitor and unbranded search terms

BRAND GOALS

  • CONFIDENTLY LAUNCH ON AMAZON
  • EXPAND REACH
  • REACH THE UNTAPPED MARKET OF AMAZON

Problems Encountered

  • Apparel is one of the most competitive categories for Amazon.
  • Difficult category costs per click
  • Highly saturated competitor market with brands that already had well established listings.

SKALES SOLUTION

  • Constantly monitor and refine bid optimizations for advertising return performance and brand defense.
  • Meticulously optimizing listings to quickly show product value to customers.

THE RESULTS

  • $0 to $1,101,073 in Sales in the first 40 days from launch
  • 21.7% ACOS
  • #1 New Release award in the Men’s t-shirt category

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