BRAND SUCCESS STORY

Negative Review Sales Recovery

THE PROBLEM

One of our clients was struggling to escape the effects of outdated negative reviews on their Amazon listings.

Despite correcting the early product defect causing negative reviews the damage had already been done.

BRAND GOALS

  • ESCAPE INFLUENCE OF NEGATIVE REVIEWS
  • IMPROVE CONVERSION RATES
  • BOOST SALES
  • DECREASE ACOS
  • ACHIEVE BRAND PROFITABILITY

OUR STRATEGY

  • Updated content to reflect new designs and corrected issues to improve CVR
  • Utilize raised conversion rates to bolster PPC efficiency
  • Restructure product variations for improved platform visibility

THE RESULTS

  • Conversion rates increased 5.2%
  • ACOS improved by 12%
  • Results achieved with ZERO change to ad spend

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Skale Strategy